brilliant that Norm doesn’t take themselves too seriously despite their grid-dominated design and adds these little rough, human touches to their correspondence.

just something about this Optimo family. very Swiss (AG), but with a little funk and humor in the mix. a lot of unusual ligatures as well. quote attributed to Erik Spiekermann at a type conference. makes me laugh.

the aftermath from the first round of hand edits on 260 pages.

sleepy, sunning cats.

funny how we can get possessive about typefaces; just as we get possessive about music, books, movies, restaurants, shops or even cities. when one of ‘my’ typefaces gets picked up on after some time by blogs or larger foundries, it’s a little conflicting.